Selected work
Sales & commercial leadership

Sales & Business Development

Win business, develop the pipeline and lead the team behind it.

Delivered sales and team leadership

Full-cycle services sales, enterprise prospecting, B2B subscription sales and team leadership.

The decision this work supports

What does this buyer need to understand, and what is the right next commercial step?

The business problem

My sales experience spans agency services, enterprise software prospecting and B2B subscriptions. I have owned discovery through close in services, sourced enterprise opportunities and led a team accountable for pipeline and revenue targets.

What I owned and delivered

I sold agency services through discovery, proposals, pricing, negotiation and close, and led a six-person business-development team with pipeline and revenue-target responsibility. In enterprise software, I handled inbound and outbound prospecting, discovery and account qualification. I also conducted product demos and sold B2B subscriptions directly to customers.

Inside the work

Selling and closing
Services discovery, proposals, pricing, negotiation and close; product demos and B2B subscriptions.
Pipeline and account development
Enterprise prospecting, qualification, buyer personas and account-expansion sequences.
Sales-team leadership
Pipeline and revenue targets, coaching, deal reviews and reporting to the CEO.

From problem to use

  1. Understand the buyer’s problem, stakeholders and commercial context.
  2. Develop a relevant message, conversation and proposal for the sales motion.
  3. Manage the next step, review the pipeline and coach the team against clear expectations.

The commercial judgment

A strong sales process earns a useful next conversation. It connects the buyer’s problem with credible value and keeps commercial commitments clear.

What changed

$6.1M+

AE-closed value from personally sourced opportunities

Six-person BD team

Pipeline and revenue-target leadership

Earned President’s Club for sales performance. Personally sourced 14 outbound enterprise opportunities subsequently closed by account executives for $6.1M+ in aggregate value. Built segmentation, persona messaging and discovery approaches that later informed formal enablement.

Start a conversation

Let’s talk about revenue performance.

For conversations about go-to-market strategy, AI operations, product marketing, sales enablement or commercial leadership, email me or connect on LinkedIn.